This may sound a tad dramatic, but I feel like I just threw the stone that will start an avalanche for my business. And that’s saying a lot considering I already feel like I’ve been riding a Tsunami!
I signed up for a Jose Villa workshop.
Rewind. Let me explain. Jose Villa is my favorite wedding photographer in the world and a huge inspiration to me and many other photographers I know as well. A fine-art, film photographer, Jose creates fresh, natural, romantic images that are like delicious, sugar-coated bits of perfection. He has a similar vision for wedding portraits that look like art but feel natural, candid and romantic. Since reading his book, “Fine Art Wedding Photography,” I’ve been seriously considering taking the plunge into film photography and making that a big part of my business. It is not just his images that I like, but he also fits my definition of success. He shoots 40 or so weddings a year, takes in $12K+ on each one, hosts several workshops a year and though he’s been doing this for several years he still enjoys it!!! I have wanted to take one of his workshops for years. However, they are usually 6-8k plus accommodations and flight. They take place in Italy. Or Mexico. And as much as that sounds like the coolest thing EVER, it was always hard to justify the expense to myself as an investment that would quickly pay itself back. Okay, stop.
I’m thumbing through Facebook yesterday when I see that Jose Villa is having a condensed two day workshop in Napa for half the normal price….(wait for it)….the SAME WEEK I’m already there to shoot Iona and Mikey’s Sonoma wedding (which I’m soooo excited for). I almost fell out of my chair as I sprang up to call my husband, who is also a 10% owner in my company and whose advice I highly value for big financial decisions. He knew how long I’ve been talking about Jose Villa and the chances of me being able to do something like this again with so little cost and inconvenience is slim. I booked it within 24 hours. I’m soooo excited.
My excitement for the chance to build my portfolio in Napa where I hope to be doing many more weddings next year is second only to my chance to meet, watch and learn from a long-time-idol of mine. I know big things are ahead for Frost Photography. Besides this workshop which I think will definitely bring up new ides for moving forward, some ideas and changes that have been on my mind and are on the horizon: incorporating film into the wedding day, hiring an associate photographer, hiring an office manager, making a video bio for the website and so much more!