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Avalanche on the Horizon

This may sound a tad dramatic, but I feel like I just threw the stone that will start an avalanche for my business.  And that’s saying a lot considering I already feel like I’ve been riding a Tsunami!

I signed up for a Jose Villa workshop.

Rewind.  Let me explain.  Jose Villa is my favorite wedding photographer in the world and a huge inspiration to me and many other photographers I know as well.  A fine-art, film photographer, Jose creates fresh, natural, romantic images that are like delicious, sugar-coated  bits of perfection.   He has a similar vision for wedding portraits that look like art but feel natural, candid and romantic.  Since reading his book, “Fine Art Wedding Photography,” I’ve been seriously considering taking the plunge into film photography and making that a big part of my business. It is not just his images that I like, but he also fits my definition of success.  He shoots 40 or so weddings a year, takes in $12K+ on each one, hosts several workshops a year and though he’s been doing this for several years he still enjoys it!!! I have wanted to take one of his workshops for years.   However, they are usually 6-8k plus accommodations and flight.  They take place in Italy.  Or Mexico.  And as much as that sounds like the coolest thing EVER, it was always hard to justify the expense to myself as an investment that would quickly pay itself back.  Okay, stop.

I’m thumbing through Facebook yesterday when I see that Jose Villa is having a condensed two day workshop in Napa for half the normal price….(wait for it)….the SAME WEEK I’m already there to shoot Iona and Mikey’s Sonoma wedding (which I’m soooo excited for).  I almost fell out of my chair as I sprang up to call my husband, who is also a 10% owner in my company and whose advice I highly value for big financial decisions.  He knew how long I’ve been talking about Jose Villa and the chances of me being able to do something like this again with so little cost and inconvenience is slim.  I booked it within 24 hours.  I’m soooo excited.

My excitement for the chance to build my portfolio in Napa where I hope to be doing many more weddings next year is second only to my chance to meet, watch and learn from a long-time-idol of mine.  I know big things are ahead for Frost Photography.  Besides this workshop which I think will definitely bring up new ides for moving forward, some ideas and changes that have been on my mind and are on the horizon: incorporating film into the wedding day, hiring an associate photographer, hiring an office manager, making a video bio for the website and so much more!


Angela Newton Roy - August 1, 2013 - 8:35 pm

So excited for you! It’s going to be amazing!

Cherie M. Murashige - August 1, 2013 - 9:10 pm

I’ve been asking my husband to let me go too, but he’s not budging lol. Have fun Caroline!

Oksana Harris - August 2, 2013 - 2:48 am

Sounds amazingly serendipitous! Hope you keep us posted about these next steps in your journey! Also, please let me know if I can help in any way – e.g. with your bio video, or whatever! It’d be great to connect again!

Dennis Kwan - August 18, 2013 - 8:02 pm

Awesome! I love Jose. And Iona and Mikey. Fate!

Mike Larson - August 27, 2014 - 4:19 am

Love your heart here! How was it!? Jose is a friend and his work is great. Not sure how I stumbled here on your blog but figured if day hi and keep up your good work!

admin - August 27, 2014 - 11:20 am

Hey Mike! Nice to hear from you again. We met briefly at United two years ago when I attended your mini-workshop/shoot at the Sunstone winery. Your talk at United (I think it was the next day) was the highlight. Thanks for the encouraging words. It went great- and I’ve since really started to settle in a place of my business that makes me happy with the right amount of weddings, right kind of clients, and I’m now shooting much more film which makes me really happy! I hope all is well with you!

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